The platform is rolling out a updated setting that permits them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread release. This shift coincides with a increase in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from digital art to educational videos, and we intend to give people the option to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its service identified as AI-generated. Overall, more than 100 mn media items are added to the platform daily, making AI-generated material a relatively small portion of its total content library.
User Control Features
Users will be able to decrease or raise the volume of AI-generated videos they view by accessing the content preference option in the platform and choosing the AI content topic. Additional categories that can already be modified under the tool include politics, style, aesthetics, and movement.
AI Disclosure Rules
Its policies oblige users to label “realistic” artificially created content, and it bans dangerous fake videos of celebrities or emergencies. Any believable artificial content that is without a tag can be taken down under its community policies.
In addition, the app will henceforth add an “AI-made” watermark to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This action is intended to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for professionals and institutions to produce educational content about using AI responsibly. This program will support charitable organizations specializing in training coding and technology.
Platform Protection
The platform has justified its content review process, during debate over proposals to make redundant hundreds of review team members in the United Kingdom. TikTok is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most graphic content prior to it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
